Privacy Policy

1. Introduction

cx77u ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who accesses or uses the cx77u online casino and sports betting platform, available at cx77u.cam ("the Platform"). This Privacy Policy ("Policy") describes the categories of personal data we collect, the purposes for which we process that data, the legal bases on which we rely, and the rights available to you as a data subject.

This Policy applies to all users of the Platform, including registered players, prospective players who browse without registering, and individuals who contact our support team. It should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.

By creating an account, making a deposit, or continuing to use the Platform after the effective date of this Policy, you acknowledge that you have read and understood how cx77u processes your personal data as described herein.

2. Definitions

The following terms carry the meanings set out below throughout this Policy:

• "Personal Data" means any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, alteration and deletion.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data — in this context, cx77u and its operating entity.
• "Data Processor" means any third party that processes Personal Data on behalf of cx77u under contractual instruction.
• "Data Subject" means the identified or identifiable individual to whom Personal Data relates — in this context, you as a Player or user.
• "KYC" means Know Your Customer — the identity verification process required prior to account activation, deposits, withdrawals and bonus redemption.
• "Cookie" means a small text file placed on your device by a web server for the purposes of recognising your browser across sessions, storing preferences, and collecting analytics data.
• "Special Category Data" means Personal Data revealing racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic or biometric data, health information, or data concerning sexual orientation, all of which attract heightened protections.

3. Data We Collect

cx77u collects the following categories of Personal Data, depending on your interaction with the Platform:

3.1 Registration & Identity Data

• Full legal name, date of birth and gender.
• Residential address, city and country (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad).
• Email address and telephone number.
• Username and encrypted password.

3.2 Identity Verification (KYC) Data

• Copies of government-issued identity documents (e.g., CNIC, passport, driver's licence).
• Proof of address documentation (e.g., utility bills, bank statements).
• Payment method verification documents where required.
• Facial verification images submitted as part of liveness checks, where applicable.

3.3 Financial & Transaction Data

• Deposit and withdrawal transaction records including amounts in PKR, timestamps and payment method references.
• Partial payment instrument identifiers (e.g., last four digits of a card or masked mobile wallet number).
• Account balance history and bonus credit records.

3.4 Usage & Behavioural Data

• Betting and gaming activity including markets placed, game sessions, stakes and outcomes.
• Login history, session duration and device type.
• IP address, browser type and operating system.
• Clickstream and navigation data collected via cookies and similar technologies.

3.5 Communications Data

• Support tickets, live chat transcripts and email correspondence.
• Feedback, survey responses and promotional opt-in preferences.

4. How We Collect Data

We collect Personal Data through the following means:

• Directly from you — when you register an account, complete KYC, make a deposit or withdrawal, contact support, or respond to a survey.
• Automatically — through cookies, web beacons, log files and similar technologies as you interact with the Platform, including session data and device fingerprinting for fraud prevention.
• From third parties — identity verification providers, payment processors, fraud detection services, and regulatory compliance databases, where legally permitted.
• From public sources — publicly available registers or databases accessed for compliance screening purposes (e.g., sanctions lists, politically exposed persons databases).

5. Data Processing & Legal Basis

cx77u processes your Personal Data on the following legal bases:

Where we rely on legitimate interests as the legal basis for processing, we have assessed that our interests do not override your fundamental rights and freedoms. You may request further information about this balancing assessment by contacting our support team.

6. How We Use Your Data

We use the Personal Data we collect for the following purposes:

• To create, verify and maintain your cx77u Account and ensure it remains secure.
• To process deposits and withdrawals in PKR and to maintain accurate transaction records.
• To fulfil our KYC and anti-money laundering (AML) obligations, including identity and source-of-funds verification.
• To detect, investigate and prevent fraud, collusion, match-fixing and other forms of abuse on the Platform.
• To monitor betting patterns for responsible gambling purposes and to intervene where a player shows signs of problematic gambling behaviour.
• To send transactional communications including account confirmations, deposit receipts, withdrawal notifications and security alerts.
• To send promotional communications — only where you have given your explicit consent to receive them, and only to the extent permitted by applicable law.
• To improve the Platform's functionality, user experience and product offerings based on aggregated analytics data.
• To comply with applicable regulatory, legal and audit obligations.

7. Data Sharing & Disclosure

cx77u does not sell, rent or trade your Personal Data to third parties. We may share your data only in the circumstances described below, and only to the extent strictly necessary for the stated purpose:

7.1 Service Providers (Data Processors)

We engage third-party service providers — including KYC and identity verification platforms, payment processors, fraud detection tools, cloud hosting providers, and customer support software vendors — to assist in operating the Platform. These providers act as Data Processors under binding contractual agreements and are prohibited from using your data for any purpose other than delivering the specified service.

7.2 Regulatory and Law Enforcement Authorities

We may disclose Personal Data to regulatory bodies, law enforcement agencies, financial intelligence units or courts where we are required or permitted to do so by applicable law, including for AML reporting, sanctions compliance or the investigation of criminal activity.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of assets involving cx77u, your Personal Data may be transferred to the successor entity. We will notify you via the Platform or your registered email address before your data becomes subject to a materially different privacy policy.

7.4 With Your Consent

We may share your Personal Data with third parties in circumstances not described above where you have given your clear and explicit prior consent.

8. International Data Transfers

cx77u operates internationally, and your Personal Data may be processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction. Where Personal Data is transferred internationally, we ensure that appropriate safeguards are in place — such as standard contractual clauses, binding corporate rules or adequacy decisions — to protect your data to a standard consistent with applicable data protection principles.

By using the Platform, you acknowledge that your data may be transferred to and processed in jurisdictions outside Pakistan. We will always handle your data with the same level of care and security regardless of where it is processed.

9. Data Retention

We retain your Personal Data for as long as is necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by applicable law. The following general retention principles apply:

• Account and registration data is retained for the duration of your active Account and for a minimum period after closure as required by our licensing and regulatory obligations.
• KYC and identity verification documents are retained for the period prescribed by applicable AML and financial regulation, typically a minimum of five (5) years from the date of verification or last transaction.
• Transaction and financial records are retained for a minimum of five (5) years in line with AML record-keeping requirements.
• Support communications are retained for the period necessary to resolve the matter to which they relate and for a reasonable period thereafter for quality assurance and audit purposes.
• Marketing consent records are retained for as long as you remain opted in and for a reasonable period following an opt-out, to demonstrate compliance.

Once data is no longer required, it is securely deleted or anonymised in a way that prevents re-identification.

10. Cookies & Tracking Technologies

cx77u uses cookies and similar tracking technologies (including web beacons, pixel tags and local storage objects) to operate and improve the Platform. The categories of cookies we use are as follows:

You can manage non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. cx77u does not use third-party advertising cookies or permit external advertising networks to set cookies on the Platform.

11. Your Rights

Subject to applicable law and any overriding legal obligations (such as AML record-keeping requirements), you have the following rights in relation to your Personal Data:

• Right of Access: You may request a copy of the Personal Data cx77u holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete Personal Data.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain records.
• Right to Restrict Processing: You may request that we limit the way we use your data in certain circumstances, for example while the accuracy of data is being contested.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may request a machine-readable copy of your data to transfer to another provider.
• Right to Object: You may object to processing based on legitimate interests, including profiling for marketing purposes. You may withdraw consent to direct marketing at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact our support team via the Help Center or Live Chat. We will respond within the timeframe required by applicable law. We may need to verify your identity before processing your request.

12. Children's Privacy

The Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the applicable operator or license jurisdiction. cx77u does not knowingly collect Personal Data from individuals under the minimum age. If we become aware that a minor has provided Personal Data or registered an Account, we will immediately suspend the Account, delete the associated data and, where required, notify relevant authorities.

13. Security Measures

cx77u implements appropriate technical and organisational measures to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures include:

• TLS/SSL encryption for all data in transit between your device and our servers.
• Encryption of sensitive data at rest, including identity documents and financial records.
• Strict access controls ensuring that only authorised personnel can access Personal Data, based on the principle of least privilege.
• Regular security assessments, penetration testing and vulnerability management.
• Multi-factor authentication for internal systems that process Personal Data.
• Incident response procedures to detect, contain and report personal data breaches in accordance with applicable law.

No method of electronic storage or transmission over the internet is 100% secure. While we strive to protect your data using industry best practices, we cannot guarantee absolute security. You are also responsible for keeping your Account credentials secure and for notifying us immediately if you suspect unauthorised access.

14. Changes to This Policy

cx77u reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new processing purpose or share data with a new category of third party — we will provide reasonable advance notice via the Platform or to your registered email address before the changes take effect.

The effective date at the top of this page reflects the date of the most recent revision. We encourage you to review this Policy periodically to remain informed of how we handle your Personal Data. Your continued use of the Platform following the effective date of any revision constitutes acceptance of the updated Policy.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way cx77u processes your Personal Data, please reach out to our support team via the Help Center or Live Chat on the Platform. Support is available 24/7 in both English and Urdu and serves players across Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.

For written privacy-related enquiries, you may also contact us at the address below. Please note this is provided as plain text and is not a clickable link: